Hi

YOUR BRAND IS YOUR LOOK
Your Brand Is Your Look, Voice And Reputation. What Does Your Website Say About You? Get Your Ingredients Right And You’ll Fly. Business Tips For #TheWomanAlchemist #FemaleFounders #TechTuesday
October 8, 2019

ThePeopleAlchemist Edit: Business & Lifestyle Experimentation for #TheWomanAlchemist #SmashYourCeiling #TechTuesday

 

Your Brand Is Your Look, Voice And Reputation. What Does Our Website Say About You? Get Your Ingredients Right And You’ll Fly. Business Tips For #TheWomanAlchemist #FemaleFounders #TechTuesday.

So far we talked about setting up a business and how to make it payusing technology for customer contactmaximising the site selling powerconverting visitors into leads and having a marketing strategy. So far so good.

The whole e-commerce platform should be built and ran to maximise sales, profit and achieve a sustainable business.
But for me, where my business is built on my brand, is more than just that: it needs to reflect my personality and share my expertise.

I think this is particularly true for solopreneurs, self-employed, creatives, writers but also for any business.
Personal Branding makes you recognisable from the crowd and builds an audience, your audience, and increases your business’s value and embeds it forever in the minds of your customers.

Your brand is your look

The look and feel of your website need to reflect your brand identity, but how do you do that?
3 quick starting points:

  • a logo – the right logo gives your customers a visual representation of you, what your business stands for, your services in one single image which is then seen in all communications, pretty important non?
  • clear direction – for your customers/visitors that is.  They need to be able to find what they want easily and get it (buy something that is) as easily. The experience they have on your site is how they will view your brand.
  • content content content – firstly the content needs to be consistent with your brand and across the site and, most importantly, up to date and engaging.

This is just a quick start; I’m currently reading Platform by Michael Hyatt ( a book that was recommended to Pam Grout by Hay House when she was launching E-Squared and that she recommends herself)and if this was good enough for Pam, my muse, is good enough for me.

‘Platform is a primer to become a social-media maven‘ says Grout.
Have you read it?

Let me know your thoughts…

#youcreateyourownreality #lifestyledesign #lifestyleedit #followme #like #share

Business & Lifestyle Experimentation Blog for #TheWomanAlchemist #SmashYourCeiling #TechTuesday

 

Also in the #TechTuesday series:

 

 

Laura Mariani

Laura Mariani

Best Selling Author, Speaker, Change & Transformation Expert

 

Hi there, I hope you enjoyed this post. Please do provide me with feedback.

I want to hear ‘the good, the bad and the ugly’. If you disagree with me or want to provide a different perspective, leave a comment. Tell me what’s on your mind.

Do remember though to be respectful and kind – we can agree to disagree, no need to be nasty. Thank you.

 

Laura xxx

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Disclosure of Material Connection: Some of the links in my posts are ‘affiliate links‘. This means that if you click on the link and purchase the item, I will receive an affiliate commission, for example as an Amazon Associate I earn from qualifying purchases. This is at no extra cost to you. Regardless, I only recommend products or services I use personally and absolutely would recommend to my readers.

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