Creative recruitment for SMEs

  • By The Alchemist About Town
  • 02 Jun, 2016

People stuff

Pic from digitalgurus.co.uk
When  you are a SME, budgetary and resourcing constrains means you might need to be a little creative. The traditional newspaper ads at an average cost of £1,500 don't guarantee either quality and/or quantity.

A mixed social media approach however can do wonders....

Used properly digital channels can help small businesses reach beyond their traditional circles and tap into more diverse talent pool.

Some examples:

  • Google ads can be impressively cheap and very effective as long as you choose the right terms ( per click?), including location and price
  • Facebook  - using the company page and targeted adverts with key points of pay and job title. content
  • LinkedIn - the usual suspect - both with advertising and key word searches for active and passive candidates - more suited perhaps to senior roles
  • Gumtree - ads go for around £ 35
  • Blog posting or commenting on specialist blogs for the hard to find technical roles

There is certainly a case that cutting through the on line noise isn't the most effective route for smaller businesses, however being careful in the way adverts are phrased , explain that you will only contact respondents who demonstrate they can meet minimum requirements helps reduce the volume.

Non digital methods:

  • leaflets dropping ( particularly useful for people looking for local jobs, mum returning to work, carers etc.)
  • recruiting directly from classrooms - build a good relationship with the business studies teachers in local colleges

Whatever approach you follow, you will usually get out what you put in, meaning that you need to be prepared for the hard work that comes with running a recruitment campaign (without forgetting the legal requirements).

If you need help, click on the link


The People Alchemist Blog

By The Alchemist About Town 22 Sep, 2017
I am so utterly delighted that my book is now out, available to order both on paperback and on Kindle edition just in time for Business Women's Day - YES!!!!!! :-) 

STOP IT! It's all in your head   is my labour of love and my way to encourage, inspire and empower women to achieve what they want professionally and not be confined by societal, religious, family paradigms of what " women should do/are like" and, most importantly, the restrictions in their head.
If that is being CEO of a Global Company or a stay-at-mum or Director of Paperclip ( whatever grabs your fancy) so be it.

Writing this book was also a personal challenge ( the 30 days thingy) which confirmed to me once and for all that you can really do whatever you set your mind to, if you really want to that is.

Couple of tips for writing a book from me:
  • write about what you are passionate about, you know more than you think.
  • free-write about the parts/chapters in the book you like the most and you are most interested in first - that will give you a great boost at the beginning - you can edit and add the boring bits later - by then most of the book will be almost there
  • keep your own voice - write as you speak so to speak ( people do need to understand you though..)
  • keep an open mind, ideas will flow into you mid-way through the project
  • a deadline and going public is good to beat procrastination ( but if that stresses you out too much don't do it) - the deadline certainly helped me.
You can do it too!!!

If anyone would like to be part of the book launch, the event is live on Eventbrite and you can buy an Early Bird ticket now:
SMASH YOUR CEILING - #STOPITBookLaunch 
Thursday 12 October at 18.30
Business Design Centre
Islington
London

To pre- e-meet other super fab women in business attending the event, please use the following hashtags:
#SMASHYOURCEILING
#STOPITBookLaunch
#BDCWorks

I'm so excited about this book and I genuinely hope you will like it- I hope to meet you soon, in person or through the pages of my book.

Laura x


#Hustle #GirlBoss #SmashThatCeiling
  #SmashYourCeiling
STOP IT! It's all in your head 
#dreambig #believe #youcan



By The Alchemist About Town 19 Sep, 2017
The time is getting closer and closer to the release of   STOP IT, It's all in your head   my new book ( 22 September for Business Women's Day - US) .

I have now  received the proof copy of the paperback which looks absolutely fabulous: a couple of things to correct but overall I am super happy with the result.
A lot of marketing to do now between Facebook, Twitter, Instagram and Google+ ( which is PS: looking like more work than the actual writing of the book).

The book event/launch/talk is live on Eventbrite and you can buy an Early Bird ticket now:
SMASH YOUR CEILING - #STOPITBookLaunch 
Thursday 12 October at 18.30
Business Design Centre
Islington
London

To pre- e-meet other super fab women in business attending the event, please use the following hashtags:
#SMASHYOURCEILING
#STOPITBookLaunch
#BDCWorks

I'm so excited about this book and I genuinely hope you will like it.

Laura x


#Hustle #GirlBoss #SmashThatCeiling
  #SmashYourCeiling
STOP IT! It's all in your head 
#dreambig #believe #youcan



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