The Bias Cut: what is in a name?

  • By The Alchemist About Town
  • 05 Jul, 2017

The Fashion Edit : inspiring women everywhere - style has no age

Hello and welcome to Day 3 of the Fashion Edit: inspiring women everywhere - style has no age.
Today we talk with Jacynth about 'The Bias Cut '  - What’s in a name? What's in a cut?  

Q: Hello again, I thought we go a bit frivolous and talk about The Bias-Cut -  "What’s in a name? That which we call a rose by any other name would smell as sweet.”

A: Hello,  yes we all know that immortal Shakespeare line. But let’s get real for a minute: names are pretty important.
From your own to that of a brand, a name is ingrained in one’s identity. So when you start up your own business, obviously coming up with a good, punchy name is integral.
Fortunately “” has been frequently complimented; a double entendre of being both a technical fashion term, and referencing our aim to cut through the age bias within the Fashion Industry.

Q: That is great. Do people know then what is a Bias Cut?

A: Well, what I have found is, beyond knowing it’s a technical term, some people don’t know what it actually means to cut on the bias.

Q: So what is it then?

A: In short, it’s the technique of cutting on the diagonal grain (at 45 degrees) of the fabric rather than the straight and cross grains. The technique causes the fabric to fall and drape in a way that creates a slinky silhouette.

Q:  Wow, thanks. Is this cut used for "everyday type of dresses"?

A: A bias cut is commonly used for sexy nightgowns and seductive dresses. The cut causes dresses to caress the curves and delicately flow, making it ideal for these types of garments.Cutting on the bias gives fabric more of a stretch, so it takes skill to be able to successfully adopt the technique. If not sewn correctly, it’s possible for the hems and seams to bunch and twist.

Q: When did the cut become popular?

A: It was ‘invented’ by Parisian couturier, Madeleine Vionette, in 1927 and became a popular 30s shape;  it’s worth noting how revolutionary it was at the time – for garments to drape and move in the way that Vionette’s did, in contrast to the square, androgynous silhouettes of the 20s, really would have caused a stir . And that’s certainly what we hope to do with – so it’s a rather fitting name all round don't you think?!

Indeed Jacynth, indeed....

Join us tomorrow for some more fashion talk,  au revoir et à bientôt, bisous xxx

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