Believe IT. Believe In Your Vision Your Dream. Most Importantly Believe In Yourself – Jamie Kern Lima #TheWomanAlchemist monthly feature
Published on July 21, 2021
published on July 21, 2021

The PeopleAlchemist Edit: #theWomanAlchemist #Feature #womanofthemonth



Believe IT. Believe in yourself, your vision. In your dream. Above all, believe.

Welcome to another #WomanOfTheMonth feature post this month covering Jamie Kern Lima.

Jamie was a morning news anchor who started testing makeup to help cover up her own rosacea. Resolving her problem and the problems that other women might experience became her dream and vision. She then turned her dream into IT Cosmetics. Even with rejection after rejection, humiliation after humiliation, she did not give up. Her company was almost on the point of folding and completely running out of cash when her first appearance in QVC happened. Her products sold out on the show. The rest is history, as they say.

Jamie sold IT Cosmetics (the full 300 products catalogue) to L’Oreal for $1.2 billion in cash in 2016. She stayed on as CEO of IT Cosmetics. And so she became the first female CEO in L’Oreal’s history.

I have heard her speak twice, both times as a guest speaker at two separate Tony Robbins’ events. She is warm, genuine and totally inspiring.

I am incredibly passionate about helping other women to break through barriers limiting their personal and professional fulfilment. Jamie is definitely an inspiration to me.

I’m sure you’ll like her too.




if you’d like to know Jamie better, she has written a best selling book, a pseudo-autobiography full of personal stories and heartbreaks. A vulnerable account in her own words. But also resilience, authenticity and encouragement. Totally recommend it.




Believe IT” by Jamie Kern Lima.

Jamie’s story from a struggling waitress to an idea that turned her into a billionaire and international bestselling author, breaking through the self-limiting beliefs and becoming the person her true higher self. You need to believe it yourself before others can see it.

Available on Amazon









I really like this great interview with Jamie by Tom Bilyeu. You can hear her story from waitress to billionaire and everything in between. But, most importantly, you can hear about using your intuition. And trusting your gut. And how following her true self led to her amazing success.



I hope, after you today, you too can BELIEVE IT: your dream, your vision, yourself.


Previous #TheWomanAlchemist feature blogs:







Laura Mariani

Laura Mariani

Best Selling Author, Speaker, Change & Transformation Expert


Hi there, I hope you enjoyed this post. Please do provide me with feedback.

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Laura xxx

Disclosure of Material Connection: Some of the links in my posts are ‘affiliate links‘. This means that if you click on the link and purchase the item, I will receive an affiliate commission, for example as an Amazon Associate I earn from qualifying purchases. This is at no extra cost to you. Regardless, I only recommend products or services I use personally and absolutely would recommend to my readers.


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